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Post by account_disabled on Feb 11, 2024 9:20:23 GMT
Contacts Come Moscow, Write to agency adventum Research on marketing analytics in Russia and the CIS MAY , | ANALYTICS The pandemic has accelerated the digital transformation of companies.There was a need to solve analytical problems associated with access to new data. The need for efficient business processes and data-driven decisions has never been greater than now. Sanctions restrictions on Western technologies (Google, Microsoft, Oracle) in the field of data processing. Storage and visualization have accelerated the search for reliable Antarctica Email List alternatives by companies in the CIS. The study examines the current priorities of companies in building marketing analytical systems, solving current problems, as well as their expectations for the next years. The obstacles and difficulties that companies face along this path are assessed. What you will learn after the study: in marketing analytics among companies from different segments and dra. Parallels with the company in which he works (investments, format and size of the team, tasks to be solved); Reasons why analytics is not used in decision making, and evaluate the ideas proposed by experts on how to increase the value of analytics; What adequate expectations can his company form now; The standard of an analytical setup in a successful company (building an end-to-end system, priorities in various types of analytics, implementation of GA.
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